Identifying the benefits of providing excellent customer care
Introduction
A customer is a person who gets some kind of a service or buys a product. This article highlights what are customers and their needs and what do they look when receiving a service, the benefits of providing excellent or high quality satisfaction to the customers who receives services.
Customer is a person who comes with a need or a want to be fulfilled. Fulfilling this specific need is called customer service. In general needs of human beings are categorized by Abraham Maslow into five different categories. They are physiological (needs of basics such as food, shelter clothing etc), security (money, general safety from threats identified), belongingness (love, being part of or caring from the people around), esteem (respect and position acquired in the community such as job) self actualization (developing something new or need to be differentiated from the general community).
Providing Excellent Services.
Identifying and catering for the specific need more than the customer expectations are called excellent customer services. When we identify what are the specific needs of a customer lets get into restaurant. The customers to a restaurant come to eat food. To the category of the customer to be served are identified by the type of food served in the restaurant.
If we look into the basics even the lowest level café can serve a very high quality customer service. It’s that how attentive staff is to the customers visiting the café. Giving attention to the customer is the process of identifying the customer needs and serves more than the customer expectations by means of attentiveness and effective communications. The most highly needed care for customer in a café or food serving outlets would be that giving the customer the massage that he is welcome and making him feel to serve the customer is important to the attending staff.
Benefits of providing excellent services
When some one is happy about something it is natural to communicate the feeling with the people who is around. This process identified professionally by Kotler. He says when you have an new customer he is just a prospect of you becoming a customer, when a customer is appropriately served he becomes a client, and when a client is happy he becomes a supporter where a supporter is given the full attention and provided the services at excellence level he becomes an advocate to the business.
In service the product is with the person who serves. Therefore the customers identify the specific people who serve them in different qualities. They look forward for the people who give them extra care. It’s like a child who identifies people who love them.
Today’s leading food chains such as McDonalds hires specialized customer care people to the serve their customers since they are the main key to sustain and develop the business. Therefore in hospitality the customers take the memories of people who served them well and do wish them a high respect and the business prospers through advocates. The clearest example is Maldives Tourism Industry started with only 200 beds in two resorts has prospered into an industry well recognized in the world as a place of beautiful and one of the most hospitable place in the world.